Making pharmacological research accessible.
When the Consumer Healthcare Products Association asked for a campaign to promote their latest research and its applications for their members, we saw an opportunity to try something different. We leveraged CHPA’s latest findings to create a full scale print and digital campaign. The campaign articulated the value of over the counter medicines, teaching audiences how to purchase OTC treatments using their insurance-backed HSA cards. Custom illustration defined the campaign’s visual brand, uniting documents, infographics, animation, and a comprehensive website.
Infographics
Illustration, Data Visualization, Production
We boiled down CHPA’s research to identify key takeaways, then spun that information into a series of fun, conversational infographics. We crafted each piece to be equally impactful across print, web, and social media platforms, meeting diverse audiences where they are.
Animation
Writing, Illustration, Motion, Sound
Before Baker & Hill, CHPA had never used short form animation in their annual campaign. We were proud to introduce a new way to capture audiences’ attention and add new forms of content to their media toolkit. Our final video tied together key insights from across CHPA’s findings to create a quick, smart, and shareable keystone for the campaign.
Documents
Illustration, Design and Layout
We rounded out the campaign materials by crafting print and digital designs for CHPA’s Over the Counter Value One Pager and White Paper. Our design team thoughtfully incorporated the illustrative style of the campaign to bring these data summaries to life.
Website
UI/UX, Illustration, Design and Development
With so many assets to house and promote, we created a cohesive campaign website that is intuitive to navigate and easy to update. After establishing layout and functionality through wireframes, we designed and developed the site with SEO, responsive design, and accessibility standards in mind.