In 2020, WETA decided to turn its public educational expertise toward a new purpose: a nationwide mental health campaign. We helped WETA realize their vision by creating a digital platform that could inform, connect, and inspire audiences across America through original content and authoritative resources.
UI/UX
Beyond diagnoses, WETA’s holistic mental health content explores how nutrition, climate, identity, technology, community, and economic status all impact Americans’ well being. WETA has explored these themes through films, animated videos, articles, social media campaigns, and more. With so many focus areas and content types to consider, our team prioritized intuitive taxonomy and navigation in our proposed site architecture. We created wireframes to demonstrate how topics could be organized and connected across the site, outlining key page templates and user interactions for each section.
Design and Illustration
Though its content can be heavy, WellBeings’ overall message is hopeful. We strategically incorporated bright colors, playful illustration, and uplifting imagery to welcome visitors and cultivate a positive tone. During the design process, our team leveraged WETA’s print style guide and adapted it for digital media.
Interactive Content
Writing, Illustration, Coding, Motion, Sound
With launch day approaching, WETA needed a way to draw audiences to their new platform. We worked with them to create a promotional series of animations and interactive infographics. The series combined lighthearted illustration with encouraging self help tips to offer audiences an easy, shareable point of entry into the broader WellBeings campaign.
Development and WordPress Integration
To ensure that the website would be easy to update and maintain, we built everything in WordPress and incorporated customized admin features. WETA prioritized high traffic and site performance, so we partnered with WPEngine to provide a robust hosting solution.