Nautilus Solar Energy Campaign

Baker & Hill got to team up with Nautilus Solar Energy to imagine a fresh look for their video content. We then brought it all to life through a four-part animated series for web and social. Each video in the Community Solar MythBusters series dispels a popular misconception about Nautilus’s service, using humor and style to clear up the facts for potential customers.

After the MythBusters series went live, we were invited back to tackle a bigger question: “How does community solar work?” We collaborated with Nautilus to create a custom infographic, animated video, and series of looping gifs to introduce their model to new audiences. These new products dovetail with the MythBusters series, comprising a fully branded campaign which we have been proud to see posted across Nautilus’s website and social platforms!

MythBusters Animated Series

Nautilus Solar Energy: MythBusters – I’ll Have to Install Solar Panels on My Roof

Nautilus Solar Energy: MythBusters – Community Solar Won’t Power My Home in Bad Weather

Nautilus Solar Energy: MythBusters – There Isn’t Enough Solar Power to Go Around

Nautilus Solar Energy: MythBusters – Community Solar Farms Destroy Valuable Farmland and Have Negative Impacts on the Earth

Introductory Animation and Infographic

Nautilus Solar Energy: “How Community Solar Works” Infographic Video